I was in the city this morning and took these pictures at the Borders in lower Manhattan:
Close-up of the door sign:
Relative size of sign to door:
They went whole hog — with a window sign too!
And then the killer, the Sign That Will Save Borders:
Yes, one on the inside door too!!
How can Barnes & Noble and its gorgeous Nook kiosks hope to win against all that?
Don’t you just feel all confident inside now about Borders’ future?