It’s true: On Amazon.com, you can only send a printed book to someone as a gift. Amazon deftly sidesteps this issue on their Kindle gift support page, but the bottom line is that you cannot directly purchase a Kindle book for anyone but yourself. The closest you can come to giving someone a Kindle book is to send them an Amazon gift certificate and then tell them which book to buy — which is awkward, convoluted, and a bit obnoxious.

That process feels less like a gift and more like a command.

Why can’t you give Kindle books as gifts? – CNN.com

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