It’s interesting and instructive that the new big things in the publishing world are identifiers/metadata and rights/subrights—subjects traditionally thought of as among the least sexy parts of the business. People are figuring out that (a) these things have sales and marketing implications, particularly in search, (b) as rights are further unbundled, the identifiers for each format or chunk of content become more important and (c) getting them right adds significant value to the organization.

Field Notes on the Silly Season | Bait ‘n’ Beer


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