Last month, the publisher was set to launch a subscription version of its Sports Illustrated iPad app, where consumers would download the magazines via Apple’s iTunes, but would pay Time Inc. directly. But Apple rejected the app at the last minute, forcing the Time Warner unit to sell single copies, using iTunes as a middleman, multiple sources tell me.

Since then, Time Inc. executives “have been going nuts”, trying to figure out how to get Apple to approve a subscription plan.

Time Inc.’s iPad Problem Is Trouble for Every Magazine Publisher | Peter Kafka | MediaMemo | AllThingsD

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