“At $139, you’re going to have multiple Kindles, not just one,” Bezos says.
Think of it! Last year $280 would buy one eInk device. Now you can buy two for that price!I also wonder if people will wind up buying both the white and the graphite Kindle 3, as a fashion statement!

Amazon Strikes Back at the iPad With New, $140 Kindle | Gadget Lab | Wired.com

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