So Much For That Paperback Yardstick!
Mass market romance publisher Dorchester Publishing has dropped its traditional print publishing business in favor of an e-book/print-on-demand model effective with its September titles that are “shipping” now. President John Prebich said after retail sales fell by 25% in 2009, the company knew that 2010 “would be a defining year,” but rather than show improvement, “sales have been worse.” While returns are down, the company has had a difficult time getting its titles into stores as shelf space for mass market has been reduced, Prebich explained.
Boldfaced emphasis added by me.
When Amazon touted its Kindle book sales versus hardcovers, everyone on Twitter griped that they should have compared it to paperbacks.
Well, if that’s what paperbacks are doing, the end will come soon. Amazon doesn’t even have to expand Kindle book sales. They just have to stay in place while paperback sales continue to collapse.
Good for Dorchester for having the courage to make such a big change. I hope it works out great for them.