Jerry Della Femina is a native New Yorker and like all of us, he’s a straight-talker. This is a wonderful YouTube clip of him in his prime:
It might be hard to believe, but there was a time when advertising was run by giants. There were entrepreneurs and risk takers who really believed in what they were doing — and had loads of fun doing it. It was like everything once was — movies, TV, book publishing, music — run by real people who were on missions and were having a ball.
So, yes, buy this book! And see how it once was.